“SNACK ON WITH XBOX” PROMOTION

OFFICIAL RULES

THE PROMOTION CONSISTS OF A CONTEST AND AN OFFER.

NO PURCHASE NECESSARY TO ENTER THE CONTEST. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING.

A PURCHASE IS REQUIRED TO PARTICIPATE IN THE OFFER.

OPEN TO RESIDENTS OF CANADA, 13 YEARS OF AGE AND OLDER ONLY.

MICROSOFT IS NOT A SPONSOR OF THIS PROMOTION AND IS NOT RESPONSIBLE FOR ITS EXECUTION OR ADMINISTRATION.

1. PROMOTION PERIOD:

The “Snack On With Xbox” Promotion (the "Promotion") commences at 12:00 p.m. Eastern Time (“ET”) on October 4, 2020 and ends at 11:59 p.m. ET on December 31, 2020 (the “Promotion Period”).

2. ELIGIBILITY:

a) The Promotion is open to all legal residents of Canada, thirteen (13) years of age and older at the time of entry.

b) Employees, representative or agents of Mondelez Canada Inc. (“Sponsor”), B STREET Communications Inc., (“Administrator”), Tripleclix LLC, Microsoft Corporation, their respective affiliates, subsidiaries and agencies (collectively “Promotion Parties”), and members of their immediate family (defined for the purposes of these Official Rules as spouse/partner, parent, child, sibling) or persons living in the same household (whether related or not), are not eligible to participate in Promotion. Void where prohibited.

c) Sponsor shall have the right at any time to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) to enter the Promotion. Failure to provide such proof to the complete satisfaction of the Sponsor within the time frame specified by the Sponsor may, in the sole discretion of the Sponsor, result in disqualification. All personal and other information requested by and supplied for the purpose of the Promotion must be truthful, complete, accurate and in no way false or misleading. Sponsor reserves the right, in its sole discretion, to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate or misleading personal details and/or information.

d) If the selected entrant is thirteen (13) years of age or older, but has not reached the legal age of majority in the province or territory in which he or she resides (the “Minor”), the authorization of his or her parent or legal guardian will be required to accept the Grand Prize (defined below) as awarded, including the execution of the Release (defined below).

e) Without limiting the generality of Rule 2d, Sponsor reserves the right, in its sole discretion, on a random audit basis to contact a Minor’s parent or legal guardian for the purposes of verifying his/her: (i) agreement to be legally bound by these Official Rules on the Minor’s behalf; (ii) consent to the Minor’s participation in this Promotion; and/or (iii) consent to the collection, use and disclosure of the Minor’s personal information. Failure of a Minor’s parent or legal guardian to complete any such required verification to the complete satisfaction of the Sponsor within the time frame specified by the Sponsor may, in the sole discretion of the Sponsor, result in disqualification of the Minor.

3. HOW TO ENTER THE CONTEST:

There are two (2) ways to enter this Contest:

A. During the Promotion Period, visit a participating retail location in Canada and purchase a qualifying, specially marked Participating Product (defined below), while supplies last. Look inside pack for a unique 12-digit alpha PIN code (“PIN”). Enter the PIN at www.SnackOnWithXbox.ca (the “Contest Website”) during a Contest Entry Period (as defined below in Rule 7) and provide all required information ("PIN Entry") for your chance to win.

B. NO PURCHASE NECESSARY ENTRY:

To enter without making a purchase, you may request a PIN by sending a 75-word handwritten essay about why you love playing video games along with your full name, age and email address on an 8” x 11” piece of paper (the “Written Submission”) and mail it in an envelope with proper Canadian postage to “Snack On With Xbox 2020,” c/o BSTREET Communications, 40 Holly Street, #802, Toronto, ON, M4S 3C3.

Limit: One (1) request per outer envelope with sufficient Canadian postage. All mail-in entries must be handwritten and must be postmarked and received by the dates listed in the chart found in Rule 7 (A) to allow sufficient time for processing. All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. No mechanical reproductions of requests permitted. The quality of the Written Submission will not be judged or otherwise used in any way in, and will have no effect on, the determination of the eligible winners. Once the PIN is received via email, enter the PIN at the Contest Website during a Contest Entry Period (as defined below in Rule 7) and provide all required information ("PIN Request Entry", together with the PIN Entries, "Eligible Entries"). Any PIN obtained via Rule 3(B) is not eligible for the Offer portion of this Promotion (i.e. such PINs are only valid for the Contest portion of this Promotion).

Limit: Each PIN is valid only for a single Eligible Entry. There is a limit of six (6) Eligible Entries, per email address/person, per day (defined for the purposes of these Official Rules as 12:00 a.m. ET to 11:59 p.m. ET – except the first day of the Promotion Period, which starts at 12:00 p.m. ET and ends at 11:59 p.m. ET) in the Contest - regardless of method or combination of methods of entry. Use of any robotic, automatic, programmed or similar entry method or more than the stated number of Eligible Entries will void your Eligible Entry/Entries and result in disqualification.

Each PIN is unique and can only be used one (1) time in this Promotion. Each PIN will automatically expire after its first use or at 11:59 p.m. ET on December 31, 2020 (whichever occurs first). Please retain the original PIN for your records.

All PINs submitted are subject to verification in the sole discretion of the Sponsor. Any PIN that cannot be verified to the complete satisfaction of the Sponsor, in its sole discretion, is subject to immediate disqualification (in which case any rights to any Grand Prize or Offer associated with such PIN will be forfeited in their entirety).

Any attempt to falsely enter a PIN without legitimately obtaining a PIN in accordance with these Official Rules, re-enter a PIN a subsequent time after its first use, and/or enter a PIN that has been falsified, manipulated or otherwise altered in any way (all as determined by Sponsor in its sole discretion) will result in disqualification.

“Participating Product(s)” means the Sponsor products listed in Schedule “A” attached hereto, sold at any retailer in Canada during the Promotion Period.

4. HOW TO PARTICIPATE IN THE OFFER:

If you enter the Contest through the method outlined in Rule 3(A), you will also participate in the Offer. Depending on the Participating Product purchased and the order in which you enter your PIN, you will receive a pre-determined downloadable in-game content offer (each an “Offer”), as outlined below.

Product Name

Product Weight

In-Game Content Offer

In-Game Downloadable Content Offer Details

CHRISTIE CHIPS AHOY ORIGINAL

300g

1

The first PIN entered will be valid for one (1) Halo: Infinite Granular Armour Coating (ARV $10 CAD).

The second PIN entered will be valid for one (1) Halo: Infinite Monarch Armour Coating (ARV $10 CAD).

MAYNARDS SOUR PATCH KIDS

185g

2

The first PIN entered will be valid for one (1) Halo: Infinite Delta Diamond Armour Emblem (ARV $5 CAD).

The second PIN entered will be valid for one (1) Halo: Infinite Delta Diamond Player Emblem (ARV $5 CAD).

MAYNARDS SWEDISH BERRIES

185g

CADBURY MR BIG

60g

3a

The first PIN entered will be valid for one (1) Halo: Infinite Oscillation Armour Emblem (ARV $5 CAD) – unless already redeemed in relation to 3b below.

The second PIN entered will be valid for one (1) Halo: Infinite Oscillation Player Emblem (ARV $5 CAD) – unless already redeemed in relation to 3b below.

CADBURY WUNDERBAR

58g

TRIDENT SPEARMINT

14 Pieces

3b

The first PIN entered will be valid for one (1) Halo: Infinite Oscillation Player Emblem (ARV $5 CAD) – unless already redeemed in relation to 3a above.

The second PIN entered will be valid for one (1) Halo: Infinite Oscillation Armour Emblem (ARV $5 CAD) – unless already redeemed in relation to 3a above.

TRIDENT TROPICAL TWIST

14 Pieces

BONUS OFFER: You can also receive seven (7) days of Xbox Game Pass Ultimate (ARV: $4.75 CAD), up to a maximum of two (2) codes, equivalent to fourteen (14) days total, per person. For the third and sixth PIN you enter, regardless of the Participating Product purchased, you will receive seven (7) days of Xbox Game Pass Ultimate.

Xbox Game Pass Ultimate code(s) is valid for use with a Windows 10 PC, Xbox One, Xbox Series X or Xbox Series S console only. Upon redemption existing Gold/Game Pass membership(s) will upgrade to Ultimate at a conversion ratio. See xbox.com/gamepass for more details.

For every additional PIN you enter, you will not receive any additional Offer(s).

Downloadable content: Downloadable in-game content requires internet access and Halo Infinite (available separately), and play on Xbox consoles requires Xbox Live Gold (membership sold separately). Timed exclusives – see further details below; may be available in future offers. Limits may apply. ESRB Rating Pending: May contain content inappropriate for children. Visit www.esrb.org for rating information.

Limit: One (1) of each type of Offer – up to a maximum of six (6) pieces of downloadable in-game content. Sponsor reserves the right to substitute an Offer or a component thereof for one (1) of equal or greater value for any reason. Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of Offers using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant's Offer(s) and that participant may be disqualified. It is anticipated that Offers will be fulfilled within 24 hours of PIN validation.

IMPORTANT NOTE: The release of Halo: Infinite has been recently shifted to 2021. Any Halo: Infinite in-game content redeemed through this Promotion will be available/usable when the game is formally released (“Release Date”). The three-month exclusivity period will begin as of the Release Date, regardless of when the in-game content is actually redeemed by the participant. After the three-month exclusivity period ends, the in-game content will be accessible by the general public. For more information, please see halowaypoint.com.

To redeem for Halo Infinite in-game content, please enter your PIN code found inside specially marked packs before 11:59 p.m. ET on December 31, 2020. If eligible per the details outlined above, you will then receive an email containing a unique code that can be redeemed in your Xbox account immediately for use once the game is released OR hold onto the email and enter the code into your Xbox account when the game is released.

5. CONTEST PRIZES:

There will be a total of twenty-five (25) Grand Prizes (each a “Grand Prize” and collectively, the “ Grand Prizes”) available to be won through the Contest, as outlined below (5 Grand Prizes per Contest Entry Period). Each Grand Prize will consist of an Xbox Series X Console (ARV $599.99 CAD), a digital copy of Halo: Infinite (ARV $79.99 CAD), and a Xbox Game Pass Ultimate 3-month gift card (ARV $50.97 CAD). Approximate retail value of each Grand Prize is CAD $730.95.

IMPORTANT NOTE: The release of Halo: Infinite has been recently shifted to 2021. A digital game code for Halo: Infinite will be provided to each confirmed Grand Prize winner once the game is formally released.

Each Grand Prize must be accepted as offered and/or awarded and may not be transferred, exchanged or refunded. No substitutions will be made – except in the discretion of the Sponsor. Sponsor reserves the right to substitute a Grand Prize or a component thereof with a prize or prize component of equal or greater value for any reason. The number of Grand Prizes available to be won will diminish throughout the Promotion Period as they are awarded in accordance with these Official Rules.

IMPORTANT NOTE: The actual value of the Grand Prize is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the values are estimated for purposes of these Official Rules and the date the Grand Prize is awarded. The approximate retail values referred to on-pack were printed prior to production delays caused by COVID-19. The approximate retail values listed in these Official Rules shall prevail for the purposes of this Promotion.

6. ODDS: The odds of winning a Grand Prize depend on the number of Eligible Entries received for the applicable Contest Entry Period (as defined below). There will be approximately 9,212,490 PINs available in the Contest, with no particular geographic allocation.

7. POTENTIAL WINNER SELECTION AND NOTIFICATION:

  1. GRAND PRIZES: The Contest consists of five (5) entry periods (each a “Contest Entry Period”) as set forth in the schedule below. A random draw will be conducted in each of the 5 Contest Entry Periods from all Eligible Entries received during the respective Contest Entry Period. The draws will take place in Toronto, ON at 12:00 p.m. (noon) ET on the dates as listed below (collectively the "Grand Prize Draw Dates").

Contest Entry Period

Start Date

End Date

(at 11:59pm ET)

Mail-in Received By Date (noon ET)

Draw Date

Number of Grand Prizes

to be Awarded

#1

October 4, 2020
(at 12:00pm ET)

October 21, 2020

October 21, 2020

November 9, 2020

5

#2

October 22, 2020
(at 12:00am ET)

November 9, 2020

November 9, 2020

November 26, 2020

5

#3

November 10, 2020
(at 12:00am ET)

November 25, 2020

November 25, 2020

December 11, 2020

5

#4

November 26, 2020
(at 12:00am ET)

December 14, 2020

December 14, 2020

December 31, 2020

5

#5

December 15, 2020
(at 12:00am ET)

December 31, 2020

December 31, 2020

January 18, 2021

5

All Eligible Entries that did not win will be carried forward and included in future Grand Prize draws.

  1. Each selected entrant will be notified by email (the “ Grand Prize Notification”) within forty-eight (48) hours of the applicable Grand Prize Draw Date at the email address provided by entrant at time of entry with further instructions on how to claim the Grand Prize. Please check your email and spam filters. Selected entrant must reply to the Grand Prize Notification within seventy-two (72) hours of the Grand Prize Notification being sent or selected entrant will forfeit his/her right to claim the Grand Prize. The Sponsor, in its sole discretion, may select an alternative selected entrant for the Grand Prize, who will be subject to disqualification in the same manner, or may cancel the Grand Prize. Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive the Grand Prize Notification or for Sponsor to receive a selected entrant’s response. In the event that a potential winner is disqualified for any reason, Sponsor reserves the right to award the applicable Grand Prize to an alternate winner by random drawing from among all remaining Eligible Entries for the applicable Contest Entry Period. Only three (3) alternate drawings will be held, after which the Grand Prize will remain un-awarded. Any Grand Prize won by a Minor will be awarded in the name of the winner’s parent/legal guardian. It is anticipated that Grand Prizes will be shipped to confirmed winners (or, in the case of a Minor, his/her parent or legal guardian) within 8-10 weeks after the conclusion of the Promotion.

If, due to a production, technical or printing error or other error of any kind, there are more prize claims than intended to be distributed or awarded as set out in these Official Rules, then, in addition to having the right to terminate the Contest immediately, Sponsor reserves the right to conduct a random draw from among all eligible prize claimants to award the correct number of Grand Prizes. In no event whatsoever shall the Sponsor or any of the other Promotion Parties be responsible for awarding more than the number of Grand Prizes outlined in these Official Rules.

8. PRIZE CLAIM CONDITIONS:

Before being declared as a confirmed Grand Prize winner, each selected entrant must correctly answer, unaided, a mathematical skill-testing question (to be administered on the Declaration and Release Form) and complete, sign and return a Declaration and Release Form (and any other documents, as required by Sponsor) by the date indicated on the form (the “Prize Claim Date”). Prize must be claimed by the Prize Claim Date. If an eligible winner is not in compliance with these Official Rules, incorrectly answers the skill-testing question, declines the Grand Prize or any portion of the Grand Prize, correspondence between the Sponsor and potential winner is returned as undeliverable without a forwarding address, or fails to return the Declaration and Release forms (and any other documents, as applicable) by the Prize Claim Date, the eligible winner may be disqualified and the Grand Prize forfeited and will not be awarded. Grand Prize will be awarded upon receipt of the properly completed and executed Declaration and Release form and verification of the eligible winner as a confirmed winner by the Sponsor.

There is a limit of one (1) Grand Prize per person.

GENERAL

9. The decisions of the Sponsor are final and entrant (and his/her parent or legal guardian on his/her behalf if the entrant is a Minor) agrees to abide by these Official Rules and all of the instructions and decisions of the Sponsor. In the event of any dispute regarding the interpretation of these Official Rules, the decision or interpretation of the Sponsor shall prevail.

10. No communications will be entered into except with selected entrants, potential winners and offer recipients.

11. All Eligible Entries and PIN Requests become the property of the Sponsor. Any request or claim that is illegible, incomplete, altered, or contains false information, is invalid. Sponsor is not responsible for lost, stolen, delayed, late, postage-due, damaged or misdirected claims or requests. The Sponsor is not responsible for any errors or omissions with respect to the printing or advertising of this Promotion and, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, reserves the right to withdraw, amend or cancel this Promotion for any reason, including in the event of a printing or administrative error.

12. The Sponsor accepts no responsibility for loss, damage or claims caused by the awarded prize or the Contest itself. By entering, entrant (and his/her parent or legal guardian on his/her behalf if the entrant is a Minor) agrees to release and hold harmless the Promotion Parties and each of their respective affiliated and related companies and advertising, promotional agencies and all of their respective directors, officers, shareholders, employees, agents, successors and assigns (collectively, the “Released Parties”) from any and all liability for any expenses, injuries, loss or damage of any kind arising from or in connection with the Promotion or the Grand Prize won or Offer redeemed.

13. Without limiting the release of liability provisions herein, and for greater certainty, the Released Parties will not be liable for: a) any incorrect or inaccurate information, whether caused by website users or by any equipment or programming associated with or utilized in the Promotion or by any technical or human error which may occur in the processing of requests or claims in the Promotion; b) any error, omission, interruption, deletion, defect or delay in operation of the website or any transmission in connection with the Promotion; c) any communications line failure, theft, destruction or unauthorized access to, or alteration of, entries, claims or requests; d) any problems with, or technical malfunction of, any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, or failure of email which may occur for any reason whatsoever, including technical problems or traffic congestion on the Internet or at any website or combination thereof; e) any injury or damage to entrants’ or to any other person's computer or other device(s) related to or resulting downloading materials in this Contest; f) anyone being incorrectly and/or mistakenly identified as a winner or eligible winner; and/or g) any combination thereof. If the Promotion or any portion thereof is not capable of running as planned for any reason, including unauthorized intervention, fraud, technical failures, or any other cause of any nature whatsoever beyond the reasonable control of the Sponsor which corrupt or affect the administration, security or proper conduct of this Promotion, the Sponsor reserves the right at its sole discretion to, without advance notice, terminate or suspend the Contest, in whole or in part, or modify it in any way, subject only to the approval of the Régie des alcools, des courses et des jeux in Quebec.

14. If the identity of a selected entrant is in dispute, the authorized account holder of the email submitted at the time of entry will be deemed to be the entrant. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an internet access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the e-mail address in question.

15. The Sponsor reserves the right at its sole discretion to disqualify any individual from the Promotion, with or without notice, and to ban that individual from any future promotion of the Sponsor, if the Sponsor finds or believes such individual to be tampering with the entry process or the operation of the Promotion or where applicable, the Promotion website; to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass the Sponsor, the Sponsor’s agencies, other entrants or any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

16. By entering this Contest, you (and your parent or legal guardian on your behalf if you are a Minor) consent to the Sponsor’s use, should you become a confirmed winner, of your name, place of residence and photograph or other likeness, without further compensation or notice, for publicity, advertising or informational purposes in any media or format (including the Internet) in connection with this Promotion.

17. The Sponsor is collecting personal data about the entrants for the purpose of administering this Promotion. No further informational or marketing communications will be received by entrants – unless they have opted-in to receive such communications. The Sponsor respects your right to privacy of your personal information. Please review our Privacy Policy at https://disclaimer.mondelezinternational.com/ca/privacy_policy_en.aspx or call 1-855-535-5666 for details on the manner in which we collect, use, disclose, and otherwise manage your personal information.

18. This Promotion is subject to all applicable laws and shall be governed by and construed in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein.

19. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

20. For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

21. In the event of any discrepancies between the English language rules and the French language rules, the English disclosures or other statements contained in any contest related materials, including, but not limited to: the Contest entry form, French version of these Rules, and/or point of sale, television, print or online advertising; the terms and conditions of these English rules shall prevail, govern and control.

22. The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux in Quebec, to adjust any of the dates, timeframes and/or other mechanics stipulated in these Official Rules, to the extent deemed necessary by the Sponsor, for purposes of verifying compliance by any entrant and/or any other information or materials with these Official Rules, or as a result of any problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole discretion, affect the proper administration of the Promotion as contemplated in these Official Rules, or for any other reason.


SCHEDULE “A”

LIST OF PARTICIPATING PRODUCTS

Product Name

Product Weight

Product UPC

CHRISTIE CHIPS AHOY ORIGINAL

300g

66721006677

MAYNARDS SOUR PATCH KIDS

185g

57700215067

MAYNARDS SWEDISH BERRIES

185g

57700215050

CADBURY MR BIG

60g

61200003451

CADBURY WUNDERBAR

58g

61200003499

TRIDENT SPEARMINT

14 Pieces

5770022560

TRIDENT TROPICAL TWIST

14 Pieces

5770022565